Once upon a time there was a man with a radiant smile who venerated good food so much that it became his reason for living. And in such a joyful parade of pleasure, wine sat on the royal throne. As a restaurateur and hotelier in northern Friuli, Paron Mario soon realised that this mission was to give people emotions with his special love for wine and that, to do it fully he had to produce wine with his own hands. 1969 was the year when he acquired the first vineyards in the Collio area, the year when the great adventure started. That small agricultural company today, with the third generation represented by Marco, Stefano and Mariaelena, has become an internationally prestigious winery, ambassador of Friulian winemaking art in the world. But the origins have not been forgotten and, what’s more, the flame of passion is increasingly vivid.